One way for automakers to differentiate themselves from their peers is to enhance the infotainment system.
Customers have made it clear they're looking for more than just a traditional driving experience. That's why manufacturers now offer a menu of features on the infotainment screen, such as maps, entertainment options, messaging platforms and suggestions for gas stations and coffee shops.
Two companies, Here Technologies and Unity, are seeking to capitalize on this trend and provide automakers with an engaging new experience for customers: immersive 3D navigation.
Here, a mapping and location data company in Amsterdam, and Unity, a San Francisco company known for 3D platforms used to create video games, have teamed up on a real- time 3D human-machine interface that could end up in the passenger vehicles or autonomous shuttles of the future.