DETROIT — Dodge has built its brand image around being an unabashed purveyor of American muscle.
That persona shouldn't change anytime soon, but the source of its trademark performance could evolve with the addition of electrified powertrains, said Tim Kuniskis, head of passenger cars for Fiat Chrysler Automobiles.
There might come a day when the old-school sensibilities of the Challenger and Charger are meshed with the modern era of electrified performance that has been a playground for high-priced supercars such as the Ferrari LaFerrari, Porsche 918 Spyder and Acura NSX.