Just weeks after starting to offer self-driving vehicle rides to the public in San Francisco, Cruise is preparing to quickly expand to other cities and other types of vehicles.
"We get our early users to love the product and come back again and again," Cruise CEO Kyle Vogt said Thursday at the Morgan Stanley Technology, Media & Telecom Conference. "And then once they love it, the tech barriers to going from one city to three cities to 10 cities are very, very small in proportion to the amount of work it took to get city No. 1."
By 2030, Cruise is targeting a fleet of at least 1 million self-driving vehicles. The company has received five of the six permits it needs to charge customers for driverless rides in California.
The learning curve between the initial cities that follow San Francisco could be steep, said Vogt, but after Cruise launches robotaxi services in three to five cities, "the incremental differences ... will get smaller and smaller."
Cruise also is evolving its technology for different types of vehicles. Today, Chevrolet Bolt electric vehicles make up the Cruise fleet. Cruise plans to launch the Origin, an electric autonomous shuttle, next year. Given the Origin's larger body style, Cruise has been working to validate its core technology with different sensor placement, Vogt said.
"That same approach that we've developed to adapt from the Bolt to the Origin is the same approach we're using to adapt from San Francisco to other cities," he said.