LAS VEGAS — To whatever degree one believes in cars as smartphones on wheels, CES showed plenty of evidence that video games are gaining important traction in the vehicles of today — and casting visions of a gaming-rich automotive experience in coming years.
Holoride began offering its in-cabin virtual reality gaming in the U.S. this year. Nvidia announced partnerships with automakers to expand its cloud-based gaming subscription. And Sony, maker of the wildly popular PlayStation console, said it had a partnership with the maker of Fortnite as it revealed the Afeela, an electric concept sedan crafted with partner Honda Motor Co.
On one level, the developments represent the expansion of the gaming industry, now estimated by market researcher Newzoo at 3.2 billion players globally and more than $180 billion in revenue. But it's also about anticipating changes in how people interact with their vehicles as they charge batteries and as machines take increasing control of the driving.