Three automaker ventures invested $21 million in mobility startup Urgent.ly in an attempt to modernize roadside assistance programs.
Urgent.ly announced Wednesday that BMW i Ventures, Jaguar Land Rover's InMotion Ventures and Porsche Ventures participated in its new Series B round of funding. The Series B funding also was supported by the company's current investors.
The startup said it is something like an Uber for roadside assistance, connecting users to a variety of towing companies or service technicians. The Urgent.ly app lets users watch on a map as assistance makes its way toward them.
"We are truly gratified by the support of our investors, including some of the world's top global automotive brands, as we work to define the future of mobility and roadside assistance and deliver the experience customers demand and deserve," Chris Spanos, CEO and co-founder of Urgent.ly, said in a statement.