The metaverse — where the digital and physical worlds meet — is poised to take in-vehicle entertainment to places typically associated with science fiction movies.
Imagine being in a ride-hailing vehicle in New York, leaving a Beyonce concert at Madison Square Garden and tapping a screen to have a lifelike digital twin of the Grammy Award-winning artist appear inside the vehicle to offer an interactive, personal recap of her show.
That's the potential of in-vehicle entertainment in the metaverse, explains Dave Rhodes, senior vice president of digital twins at Unity Software Inc., a company at the forefront of developing a global platform for creating and operating interactive, real-time 3D content.