Spokespersons for the three retailers told Automotive News there are currently no plans to air company advertisements during the game, which is scheduled for kickoff at 6:30 p.m. ET Feb. 12.
Fox, the network that will carry the game broadcast, said in September that 95 percent of available commercial time was already sold out. Costs of some select 30-second advertisements reached an estimated $7 million.
Richmond, Va.-based CarMax did not air a commercial during the Super Bowl in 2022, though it has placed such advertisements before. Tempe, Ariz.-based Carvana made its debut as a Super Bowl advertiser in 2022 with a 30-second commercial titled "Oversharing Mom."