As Joni Mitchell can attest, not everyone wants jolly elves and merry reindeer in their holiday media. Some people want a good Christmas cry. For those looking for a river to skate away on, behold Chevrolet’s “Holiday Ride.”
The four-minute version of the ad received 5.6 million page views on YouTube as of Monday, Dec. 27.
The short film, created with agency Commonwealth/McCann, boasts Academy Award-winning talent at its helm — direction by Tom Hooper (“The King’s Speech”), cinematography by Claudio Miranda (“Life of Pi”) and score by Rachel Portman (“Emma”).