Super Bowl commercial roundup:
Toyota keeps up with the Jones
The Sopranos drive an electric Chevy
Polestar's 'no cliche' approach
Dr. Evil takes over GM
Toyota highlights Paralympians
Wallbox's lightning strike survivor
Kia plugs its new electric vehicle
Nissan Z gets top billing
Chatty mom hypes Carvana experience
Arnold Schwarzenegger is Zeus in this BMW spot
Vroom's pitch for inventory in it's big game ad
Toyota keeps up with the Jones
The halftime ad promoting the Toyota Tundra stars actors Tommy Lee Jones, Leslie Jones, Rashida Jones plus one anomaly—Joe Jonas, driving the truck in an all-terrain race. And it’s all set to the classic 1965 tune, “It’s Not Unusual,” sung by none other than Tom Jones.
The Sopranos drive an electric Chevy
GM remade the iconic opening scene of the classic HBO show, but with a twist: Instead of Tony driving a 1999 Chevy Suburban from Manhattan to his New Jersey home while smoking a cigar, the remake features his now-grown-up daughter, Meadow, who licks a lollipop while driving a Silverado EV—which is due to hit dealers in 2023.
Polestar's 'no cliche' approach
Polestar's “No Clichés” kept its promise of “no stunts, no surprises, no supermodels … no puppies, no monkeys, no babies.” The understated ad simply showed No. 2: The Polestar 2.
Dr. Evil takes over GM
Dr. Evil has met his ultimate enemy: climate change. That's the message in General Motors' Super Bowl commercial this year. When the antagonist of the Austin Powers movies learns that climate change has displaced him as the biggest threat to the world, he's determined to reclaim top villain status by getting everyone in an EV.
Toyota highlights Paralympians
The automaker continues its series of inspirational ads with the story of brothers Brian and Robin McKeever, who worked together when Brian began losing his eyesight to reach their goal. Brian has won 17 medals, making him the most decorated Paralympic cross-country skier.
Wallbox's lightning strike survivor
The 15-second Super Bowl spot tells the story of a lightning strike survivor who has a fear of electricity. Despite this, he still uses a Wallbox charger to for his electric vehicle.
Kia plugs its new electric vehicle
The brand's Super Bowl entry introduces Robo Dog — a plug-in puppy that chases the Kia EV6 in search of a charge. Bonnie Tyler’s “Total Eclipse of the Heart” plays during the pursuit, which ends with the puppy getting some much-needed juice from the EV6.
Nissan Z gets top billing
The 60-second Super Bowl ad features actors Eugene Levy, Levy's "Schitt's Creek" onscreen wife Catherine O'Hara, Danai Gurira and Dave Bautista. Nissan Brand Ambassador Brie Larson also has a starring role.
Chatty mom hypes Carvana experience
An "oversharing mom" who can't stop talking about her Carvana buying experience takes center stage in the online used-vehicle retailer's first-ever Super Bowl ad.
Arnold Schwarzenegger is Zeus in this BMW spot
No, the action star and former governor of California is not coming out with a new movie about Zeus, the Greek god of lightning. But he is playing the character in a Super Bowl ad for BMW that will plug an electric vehicle.
Vroom's pitch for inventory in it's big game ad
Online used-vehicle retailer Vroom will return to the Super Bowl this year with an ad that highlights the company's ability to buy cars from consumers — and signals its thirst for inventory.
Send us a letter
Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.
