DETROIT — Following a nearly 10-year break, Deborah Wahl is back in the auto industry, with the grandiose task of redefining Cadillac's reputation and repositioning it for the future.
Both objectives are challenging on their own, but Wahl, who was named chief marketing officer last March, believes Cadillac is ripe for a comeback, much like the city of Detroit, whose French founder is the brand's namesake.
"It's a key time for Cadillac. It's a key time for Detroit and the revitalization of Detroit," she told Automotive News this month on the sidelines of the Detroit auto show. "Cadillac wants to play a role in that and be part of that as well. It all fits together really well."
The same path once led to marketing gold for Chrysler, which embraced its gritty and then nearly bankrupt hometown as a paragon of luxury in a celebrated 2011 Super Bowl ad.