Polestar, the Swedish premium EVvehicle startup backed by Volvo, will join the crowd of automakers pitching EVs during the Super Bowl.
Polestar, which became a stand-alone brand in 2017, will run a 30-second spot with a serious message that aims to counter the celebrity-filled, lighthearted Super Bowl spots put out by a spate of brands, including automakers.
A teaser shared with Ad Age on Thursday called “No Clichés” promises “no stunts, no surprises, no supermodels … no puppies, no monkeys, no babies,” or a range of other tactics long deployed by Super Bowl advertisers. Ad Age is an affiiate of Automotive News.