CategoryMarketing

Volvo CEO goes big to promote small crossover

VOLVO_EYES-MAIN_i.jpg
Initially taken aback, Volvo CEO Jim Rowan was all-in on starring in the film promoting the EX30. Visual effects and the playful tone are meant to draw in a much younger audience to the small SUV.
Author
DA
By:
Douglas A. Bolduc
October 01, 2023 04:00 AM

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