Toyota has once again been named the world’s most valuable car brand while Tesla moved up three spots to fourth place, passing Honda, Ford and Nissan.
Tesla’s 22 percent valuation increase to $11.35 billion also nearly gave it a place on the 2020 BrandZ Top 100 Most Valuable Brands list, which is calculated by market researcher Kantar.
Three automakers did make the ranking of the world’s 100 Most Valuable Brands, led by Toyota, valued at $28.39 billion, at No. 48. Mercedes-Benz placed 56th and BMW 61th. Ford and Honda dropped off the top 100 list in 2018.
With the exception of Tesla, all brands in the automaker top 10 lost value. This was partly because of waning consumer enthusiasm, Global BrandZ Strategy Director Graham Staplehurst told Automotive News Europe.