On the luxury side, Lexus earned the top spot, according to Reputation, a customer feedback company that helps businesses improve customer experience.
Subaru took the top spot this year after finishing second to Nissan in 2021. Lexus also rose from second in 2021 to first, topping Nissan's Infiniti brand.
Customer feedback matters no matter where it comes from, said Dave Mingle, Reputation's global head of customer experience.
Feedback on Google, Facebook, Twitter or TikTok is especially important for younger customers who use those platforms to share their brand experiences, Mingle said.
"Brands have to be listening there and participating in that in order to keep those customers engaged," Mingle said.