Jeep’s Super Bowl ad is expected to star Bill Murray recreating scenes from “Groundhog Day.”
The actor last weekend was spotted shooting scenes for the ad in Woodstock, Illinois, the Chicago-area town where the 1993 movie was shot, according to a report in the Northwest Herald. A person familiar with the matter confirmed that the movie would indeed be the focus of the ad. Chicago-based ad agency High Dive is said to be handling the spot.
The Super Bowl just happens to fall on Groundhog Day, providing a timely backdrop for the ad.
The actor’s golf brand, WIlliam Murray Golf, posted a scene of the ad shoot on its Instagram account.