DETROIT — Jeep Wrangler enthusiasts who take their trail cruisers off-road are no strangers to tree-lined forests that provide a natural cover overhead.
Now Jeep, which is jumping into electrification with the Wrangler 4xe plug-in hybrid and other models down the line, is building a different kind of canopy that will send juice to its green vehicles before excursions in the wilderness.
The outdoorsy brand has partnered with Electrify America to create a network of Jeep-branded charging stations that will be situated at or near trailheads across the country. The charging stations will be by trails with Jeep Badge of Honor status, which allows owners to earn trinkets to put on their vehicles after conquering them.
Jeep is bringing its free- spirited mentality to the EV world and ushering in an era of environmentally friendly off-road adventures that could reshape public perception of electrified models, their capabilities and the brand itself.