Bill Murray helped Jeep tailor a new digital ad touting safety during the coronavirus pandemic.
In the Groundhog Day-themed video, Murray wakes up and heads outside before turning around and saying, "Safety first." Then he goes back to bed.
It's a perfect message for the moment, but the audio wasn't new. It was just a case of shrewd editing that Murray recommended to Olivier Francois, Fiat Chrysler Automobiles' chief marketing officer.