General Motors and Tesla are the big winners in the 2022 Automotive Loyalty Awards, with Tesla topping Ford for U.S. brand loyalty for the first time, S&P Global Mobility said Monday.
Despite a three-year industrywide drop in customer loyalty, GM managed to win the "Overall Loyalty to Manufacturer" award for the eighth-straight year. Industrywide shortages have caused customers to shop for other brands, prompting industry average loyalty to drop from 54.6 percent in 2019 to 50.2 percent in 2022.
GM sees a consistent demand for its SUVs and pickups as inventory levels rise, S&P Global Mobility said in a statement.