Marketing
How Kia and CarMax tap NBA, stars like Steph Curry to spark brand awareness
Share
Expand
The NBA’s Stephen Curry, here, and Zach LaVine and the WNBA’s Sue Bird are reprising their roles in CarMax’s “Call Your Shot.”
By:
Vince Bond Jr.
October 29, 2021 04:00 AM
Featured Stories
How 8 major automakers are uniting around a shared goal: More and better EV charging
Ford Q4 net income rises to $1.8 billion as full-year revenue sets record
Is Honda too fast, or Nissan too slow? Speed was an issue with merger unraveling
Rivian adopts AI-powered, sensor-rich strategy for self-driving tech in bid to catch Tesla