DETROIT — General Motors and Netflix have created a co-branded Super Bowl ad promoting the companies' collaboration to feature more electric vehicles on screen.
The automaker said a 60-second spot called "EVs on Screen" will air in the second quarter of the Feb. 12 game. It stars actor and comedian Will Ferrell, who will be depicted in multiple Netflix series and films as he rides in some of GM's EVs.
In the ad, the GMC Hummer EV pickup and Sierra Denali EV, Chevrolet Blazer and Silverado EVs, and Cadillac Lyriq will be featured in the film Army of the Dead and the series "Bridgerton," "Squid Game" and "Stranger Things."