"It's one thing to throw out a couple unicorn stats — pound-feet or torque or capacity. It's entirely different to, no kidding, have the best towing experience," said Sandor Piszar, Chevrolet truck marketing director. "Yeah, we've got awesome claims, no doubt. But it is really a meaningful, different experience."
Chevy officials mentioned the brand's narrower range of towing capability between entry-level and high-end pickups compared with those of Ford and Ram.
While not all models are segment-leading, Chevy offers more concentrated towing capability across its lineup. That includes all of its dually diesel HD models being rated at more than 30,000 pounds as well as the other HD models offering "capability for every HD customer."
Tim Herrick, executive chief engineer of GM's full-size trucks, said that while Ram offers segment-leading torque, the 2020 Silverado, which began shipping to dealers last month, offers greater horsepower, higher gear transmission and better acceleration while trailering.
In response to Chevy's comments, Ram spokesman Nick Cappa said the brand offers a large range of vehicles and capabilities to accommodate customers' needs, including several segment-leading capabilities.
"Not everyone needs to tow our maximum weight of 35,100 pounds with a 1,000 pound-foot engine, but all our customers enjoy the confidence Ram heavy-duty delivers," he wrote in an email. "Some owners opt for fuel efficiency with a lower towing capacity and/or single rear wheels rather than dual. ... There are as many uses for our heavy-duty trucks as there are combinations and Ram offers customers more options, power, technology and comfort than our competitor."
Cappa also countered that all Ram 3500 trucks are available with a class-leading 1,000 pound-feet of torque, and the towing capacity range of the most popular configurations is a tight 32,250 to 35,100 pounds.
Herrick, speaking during a media drive in Bend, Ore., also took aim at Ford Motor Co.'s gasoline-powered pickups not always being able to tow their advertised weight because of higher altitudes.