DETROIT — How can an electric vehicle owner charge at home without a garage? Can an EV go through a car wash?
General Motors said it has heard these questions from consumers interested in learning more about electric vehicles. And it's taking a virtual approach — supported by humans — to provide answers and overcome misconceptions about EV ownership.
Seven days a week, electric vehicle specialists walk through a brightly lit studio holding smartphones in one hand while talking to consumers, dealers, commercial customers and others who connect through a virtual tour. Called EV Live, the studio is a nearly year-old effort to help people understand everything from battery architecture to how to charge an EV at home and on the go.
On a weekday afternoon this month, one EV Live specialist talked to a caller about charging options by showing them several units set up in a display while another climbed into the driver's seat of a GMC Hummer EV pickup to assist a customer.
GM is transitioning its light-vehicle lineup away from internal combustion engines to EVs. By 2025, it said it expects to have capacity to build 1 million electric vehicles a year in North America. The automaker is preparing to launch several key EVs this year, including fleet and retail versions of the Chevrolet Silverado EV full-size pickup and electric versions of its Blazer and Equinox crossovers.