As consumers' buying habits rapidly evolve, marketers are pulling out all the stops to reach customers in new ways and new places. At Automotive News' Marketing 360 event May 2 in Los Angeles, top auto industry marketers will discuss steps their companies are taking to maintain and grow market share amid unprecedented changes in consumer behavior.
Get tips to boost market share at AN event in L.A.
When: May 2
Where: Omni Los Angeles Hotel at California Plaza
Cost: $325 each or $2,950 for a table of 10
Information: 313-446-6039 or autonews.com/lamarketing
Attendees will hear from Dean Evans, Hyundai Motor America's chief marketing officer; Derek Callow, chief marketing officer for used-vehicle leasing subscription service Fair; Ed Laukes, group vice president for Toyota Division marketing at Toyota Motor North America; and Susie Rossick, assistant vice president for Honda marketing at American Honda.
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