Genesis quintupled U.S. sales in October compared with last year and has filled a trophy case with industry awards over the past five years. But now it needs a big push to raise brand awareness, Claudia Marquez, COO for North America, told Automotive News.
"Growth year-over-year has been outstanding," said Marquez, just six weeks into the newly created COO job. "Priority No. 1 is that we have to make sure that consumers understand that we have great products. They are outstanding. But we are missing awareness."
The new GV70 compact crossover won Motor Trend SUV of the year last month. And last week, it was chosen as a utility-vehicle finalist for the North American Car, Truck and Utility Vehicle of the Year Awards.