The man in charge of vehicle electrification at Ford Motor Co. says even his own family members have had trouble understanding how battery-electric vehicles work.
With a number of EVs on the way starting next year, Ford has started an educational campaign to address widespread misconceptions about the technology.
"There remains a gap between what an electric vehicle can do and what customers believe they can do," Ted Cannis, Ford's global director of electrification, wrote in a blog post.
The automaker created several "myth-busting" videos to demonstrate the vehicles' capability and commissioned a survey of 3,000 people in the U.S., Europe and China. According to Cannis' blog, that survey revealed:
- "More than 90 percent of Americans and Europeans don't believe quick acceleration is a great benefit of electric vehicles."
- "Forty-two percent of Americans think electric vehicles still require gas to run."
- "Close to 80 percent of Americans would not pick an electric vehicle for extreme weather, while nearly 65 percent would not choose one for all-wheel drive."
- "Over two-thirds of Americans (67 percent) and Europeans (68 percent) don't believe that electric vehicles are capable enough in terms of towing and hauling."