Marketing

How Ford turned the Bronco into a lifestyle brand

20230710_HOTTESTBRANDS2023_fordBronco_3x2.jpg
Ford Bronco Raptor is one version of the Bronco, which has enjoyed big momentum since Ford brought the nameplate back in 2021 after a 24-year hiatus. (Ford)
ES
By:
E.J. Schultz
AA
By:
Ad Age
|
July 10, 2023 09:42 AM

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