Ford Motor Co. has tapped a trio of celebrities who own and drive its vehicles to revitalize the "Built Ford Proud" ad campaign, which had been dormant for three years.
The series of ads features actress Sydney Sweeney, big wave surfer Kai Lenny and professional stunt driver Dee Bryant. They center on the stars' connections to and pride in their vehicles: a restored 1969 Bronco, an F-Series pickup and a number of Mustang sports cars, respectively.