Marketing

Fewer Super Bowl auto ads leaves brands with more room to shine

Hyundai's 60-second first-quarter spot touted its Shopper Assurance program, the foundation of its retail strategy intended to make buying more convenient for consumers.
VB
By:
Vince Bond Jr.
February 04, 2019 09:22 PM

Featured Stories

Nissan upping U.S. Rogue production 56% to skirt import tariffs
Nissan upping U.S. Rogue production 56% to skirt import tariffs
Vehicle leasing company offers new revenue streams for dealership group
Vehicle leasing company offers new revenue streams for dealership group
Dealership buy-sell database updates: Details on stores trading hands across 8 states
Dealership buy-sell database updates: Details on stores trading hands across 8 states
GM recalling some full-size pickups, SUVs for V-8 engine defect
GM recalling some full-size pickups, SUVs for V-8 engine defect