A future collector's item? Hyundai is rolling out the limited-run Iron Man Edition of its Kona subcompact crossover, the world's first production vehicle themed after a Marvel character.
Hyundai Motor America told Automotive News that it had sold 223 units of the one-off Kona in Iron Man Red with contrasting matte gray paint in the U.S. "We are selling a few thousand globally," a Hyundai spokesman said. "Once they're gone, they're gone."
While the rollout of the special edition was not timed to the launch of the latest Avengers film, "When we entered into the partnership, we knew that the upcoming movies would continue to keep the Marvel Universe at the front of popular culture," the spokesman said.
Avengers: Endgame has been a blockbuster since its April 26 debut.
Last month, Hyundai delivered its first Kona Iron Man Edition in the U.S. to Matthew Conway, an Air Force veteran who picked up the vehicle at Hyundai of Wesley Chapel, in Florida.
"I heard about the Kona Iron Man Edition when it was debuted at Comic Con" last year, Conway said in a statement issued by Hyundai. "The matte gray and red color scheme already had me sold, but being the Marvel and Iron Man fan that I am, I had to be the first to get it."
The special edition, which starts at $31,595 including shipping, is covered in Iron Man and Marvel badges, including one on the hood, along with a mask-styled front fascia with daytime running lights that resemble the mask's eye cutouts.
Around the back, the Kona features exosuit-inspired rear lights, bumper and skid plate to resemble the superhero's armor. At its four corners, the crossover comes with Iron Grip two-tone wheels.
Inside, Stark-embossed seats with the Iron Man mask logo continue the theme, along with an Arc Reactor shift knob and gauges, and a head-up display with an animation sequence at startup.