DETROIT — Dodge's move into electrification could broaden its consumer base, but executives know the success of that shift also will depend on their ability to retain buyers who have been drawn to its high-octane Hellcats and Scat Packs over the years.
Dodge CEO Tim Kuniskis said the automaker understands that some are leery about its plans, so the performance brand will be laying out its vision in the months ahead to give enthusiasts an idea of what to expect from its electrified products.
Dodge will present its electrification plans in the fourth quarter as it prepares to launch a plug-in hybrid model in 2022 and a battery-electric muscle car in 2024, Kuniskis said. The brand also will provide a glimpse into the future next year with an electric concept car.