McCann Worldgroup’s dedicated Chevrolet agency has hired a Saatchi & Saatchi executive — who has experience with Toyota — as its new global chief creative officer.
Fabio Costa, a native of Brazil, has taken on the Detroit-based role at Commonwealth/McCann, which handles the Chevy account via 13 global offices. His hiring continues a leadership overhaul at the 660-person agency as it reshapes itself to better handle the demands of modern-day automotive marketing, which includes a new emphasis on selling electric vehicles.
Other recent hires include Global Chief Strategy Officer Joanna Young, who was poached from WPP’s dedicated Mazda agency, known as Team Garage, in October, and Belinda Leworthy as president of North America in April. Leworthy was previously a global client lead handling WPP’s Dell account.