Elon Musk hopes games and food trucks will help Tesla Inc. ingratiate itself with residents who live near the electric car factory it's building in Germany.
The CEO said on Twitter that he would be present at a "county fair" Oct. 9 that will allow people to explore the $6.9 billion production complex. The plant is nearing completion but has been delayed by bureaucracy and environmental concerns.
Attendees can "visit on-site booths and join various activities" and will also have the chance to take rides in a Model Y, Tesla said. There will also be food trucks at the event.
In August, Musk visited Germany and met with state leaders. The final environmental approval by the state of Brandenburg for the car factory and a battery plant that is also planned on the site is pending.
An online consultation for objections to the updated application for the construction project is set to start next week. Tesla has been allowed to start building the plant after obtaining preliminary approvals and construction is well underway.
Environmentalists have warned of negative consequences, such as drinking water shortages.
Musk has said the company hopes to build the first cars at the factory in October or soon afterward.