TOKYO – Subaru said it will ramp up its electrified offerings in the critical U.S. market to include several battery EVs by 2025 as it shifts development focus to the segment.
The EV rollout will lean on Subaru Corp.'s partnership with Toyota Motor Corp. and be further amplified by the expansion of the company's hybrid models as well, executives said.
"Our main electrification strategy centers on strong hybrids and electric vehicles and introducing such models in the U.S. by 2025," Tomoaki Emori, senior vice president of the corporate planning division, said at the company's Wednesday quarterly earnings announcement.
"When we look at the U.S. market situation, we will need to offer several models in our EV lineup," he said. "We have shifted our weight toward that in our development."