When Rivian Automotive's second assembly plant opens in 2024, it won't just crank out battery-powered pickups and SUVs — it will also deliver an experience.
The nearly 2,000-acre development 30 miles east of Atlanta will feature an off-road adventure trail and a test track where customers and visitors can push Rivian's utility vehicles to their limit.
A public filing revealed plans for a complex of buildings totaling 19.6 million square feet on a property that contains streams and wetland areas off Interstate 20.
Although the project specifics are not yet clear, the proposal for the production operation would put the Georgia plant in a grand new category. By comparison, Nissan's assembly plant in Smyrna, Tenn. — referred to in recent years as one of North America's largest — is just 6 million square feet. That facility has an annual production capacity of 640,000 vehicles.