Compared with the soft look of its predecessor, Audi's second-generation Q3 was given a "masculine" design, designers concede — a "bodybuilder" style makeover with a more upright appearance, bulging sides, a large new octagonal grille and big side inlets.
IMG01So will the new Q3, which debuted at the Paris show last fall and goes on sale here this year, turn off female buyers who have flocked to the compact crossover segment? Some wags have raised that concern, but Audi exterior designer Matthias Fink told Automotive News Europe there was no slip-up in the styling.
Female customers have professional lives and want a car that reflects their equal status to men, Fink said. "It was an error in the past to think that all women want sweet cars," he said.