WASHINGTON — The Motor & Equipment Manufacturers Association, which lobbies on behalf of suppliers, aftermarket suppliers, heavy-duty truck manufacturers and remanufacturers, has named William Long its new president. Long replaces Steve Handschuh, who retired in December.
Long previously led the Automotive Aftermarket Suppliers Association, MEMA's light-vehicle aftermarket division, as well as being MEMA's executive vice president for government affairs.
Among his priorities will be helping the industry deal with threats to free trade, administration efforts to ease fuel economy rules after members invested heavily to comply, a work force skills gap and technological changes.
Prior to joining AASA in 2012, Long was a strategic and brand consultant to the automotive industry. He spent 25 years at Echlin and Dana, where he led the company's engine management division, and as an executive at Proliance International, a manufacturer of temperature control and heat exchange products.
Long also held leadership positions with NASCAR in Daytona Beach, the IndyCar Series and the Indianapolis Motor Speedway.
