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December 18, 2019 02:34 AM

Fiat Chrysler, PSA agree to binding merger deal

Staff and wire reports
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    Tavares Manley web.jpg

    PSA CEO Carlos Tavares, left, shakes hands on the deal with FCA CEO Mike Manley.

    PARIS/MILAN -- Fiat Chrysler Automobiles and PSA Group have signed a binding merger agreement in a deal that will reshape the global  industry.

    The combined company will be led by PSA CEO Carlos Tavares, with FCA Chairman John Elkann holding the same role at the enlarged company, the companies said in a statement on Wednesday.

    The merger will create the world's fourth-largest automaker with a stock-market value of about $47 billion, surpassing Ford Motor Co. The tie-up also brings together two automaking dynasties -- the billionaire Agnelli clan of Italy, led by Elkann, and the Peugeots of France.

    PSA and FCA said the new company will have an 11-person board, with five members nominated by PSA and another five by FCA. This will include labor representatives from both companies. As part of the deal, no shareholder would have the power to exercise more than 30 percent of the votes cast at shareholders’ meetings.

    Tavares will be CEO of the merged entity for an initial five-year term and will have the 11th seat on the board. FCA CEO Mike Manely will remain with the new group, Elkann said on Wednesday. 

    Manley is expected to have a senior executive role in the merged company, Tavares said.

    In a letter to FCA employees, Elkann said he was "delighted" that the combined group would be led by Tavares. "And Mike Manley, who has led FCA with huge energy, commitment and success over the past year, will be there alongside him," he said. He did not say what position Manley would hold.

    Tavares said the merger will place PSA and FCA in a strong position. "The challenges of our industry are really, really significant," Tavares told reporters on a call on Wednesday. "The green deal, autonomous vehicles, connectivity and all those topics need significant resources, strengths, skills and expertise."

    He added that the merged unit will manage its operations “close to the frontline” of major markets. 

    “The closer we are to the frontline of the major markets, the better we understand the markets and the better we adapt those markets and the better we meet the expectations of those customers,” Tavares said. “So you can expect that there will be regional organizations, regional headquarters, operational quarters, which will lead the business in those regions. That's the best way to meet our customers expectations.”

    FCA's Manley said the fact that both companies have emerged successfully from tough times means their employees share a common trait of "seeing challenges as opportunities."

    By merging, PSA and FCA aim to achieve annual cost savings of 3.7 billion euros ($4 billion).

    Technology-sharing as well as product- and platform-related savings are expected to account for about 40 percent of the annual synergies, the companies said. Purchasing will represent a further estimated 40 percent, benefiting principally from scale and best-price alignment. Other areas, including marketing, IT, general and administrative, and logistics, will account for the remaining 20 percent.

    The synergy estimates are not based on any plant closures, the companies said.

    UAW Vice President Cindy Estrada, director of the union's FCA Department, said in a statement that she hopes the merger will "bring opportunities for growth that will benefit UAW members and our communities." She added: "“We know that FCA North America production is highly profitable and there is minimal product overlap at this time. We look forward to hearing more details in the future and working together to continue to make FCA a success and bring about job security for our members.”

    With brands including Jeep, Dodge, Ram, Chrysler, Alfa Romeo, Maserati and Opel, the automakers sold a combined 8.7 million vehicles last year, but have potential manufacturing capacity of 14 million, according to forecasters LMC Automotive.

    The companies have yet to spell out precisely how they plan to tackle potential excess capacity, and which car platforms they will focus on, only detailing that a majority of production volume would be concentrated on PSA's compact/mid-size platform and small platform.

    "At this stage nothing is decided. We have been evaluating the opportunities," Tavares told reporters.

    The two automakers said they would come up with a name for the merged company over the coming months.

    Completion of the proposed combination is expected to take place in 12 to 15 months, including approval by both companies' shareholders at extraordinary shareholder meetings and also subject to antitrust and other regulatory requirements.

    Before the merger is completed, one of PSA's shareholders, China's Dongfeng Motor Group, will trim its 12.2 percent stake in the French automaker by selling 30.7 million shares to PSA. The stake was worth 679 million euros ($748.4 million) at the most recent closing price, and Dongfeng will have 4.5 percent of the merged group.

    Dongfeng's smaller stake is seen as helping the deal gain regulatory approval in the United States. U.S. economic adviser Larry Kudlow said last month the Trump administration intends to review the proposed merger because of the Chinese automaker's stake in the combined company.

    "This is the way of supporting this merger and making sure we don't have bumps on the road," Tavares said.

    A shock lawsuit General Motors filed last month against FCA in the U.S. over alleged union bribing did not affect the merger terms,  Manley told reporters. The lawsuit was "meritless," he said. Manley said he hoped FCA would "now dispose of that quickly" and if not, the company would defend itself vigorously.

    Merger benefits

    The deal will give PSA a long-sought presence in the U.S. and should help FCA gain ground in developing low-emission technology, where it has lagged rivals. Yet the company will still be heavily reliant on Europe’s saturated auto market, and poorly positioned in China, the world’s largest country for car sales.

    FCA will gain access to PSA's more modern vehicle platforms, helping it meet tougher new emissions rules, while Europe-focused PSA will benefit from FCA's profitable U.S. business that features brands such as Ram and Jeep.

    The deal could still face close regulatory scrutiny, while governments in Rome, Paris and unions are all likely to be wary about potential job losses from a combined workforce of about 400,000.

    Tavares, who is known as a hard-nosed cost-cutter, will have to navigate the political crosscurrents in France, Italy and the U.S., where the automakers have deep national roots. Yet he has tackled tough jobs before. Tavares led PSA back from the brink after taking over in 2014, and revived the money-losing Opel brand after acquiring it from GM two years ago.

    Ahead of the deal closing, FCA will pay its shareholders a 5.5 billion euro ($6.1 billion) special dividend.

    PSA will distribute its 46 percent stake in auto-parts maker Faurecia to its shareholders, which was worth 3.2 billion euros ($3.6 billion) based on Tuesday's market value. FCA's holding in robot-maker Comau will be separated after closing "for the benefit of the shareholders of the combined company."

    The merged group's 8.7 million annual vehicle sales would put it behind Volkswagen Group, Toyota Motor and the Renault-Nissan alliance.

    The deal will not fix all of the two automakers' shortcomings, Juergen Pieper, an analyst at B. Metzler Seel Sohn & Co. told Bloomberg Television on Tuesday. The combined business will still lack "very good premium brands" as well as "a good position in China," he said.

    Reuters and Bloomberg contributed to this report

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