When in Germany, do as the Germans do.
Tesla CEO Elon Musk, during the company's "county fair" outside the assembly plant under construction near Berlin, said the electric vehicle maker is expanding its ambitions in the alcohol business.
"We're going to build a train station that's right on the property," Musk said. "And then we're going to have graffiti murals all throughout the factory, on the outside and everything. So I think that's going to be pretty cool. We've got some of them already. And we're even going to have a beer."
Musk gave few details about the beer beyond the name: GigaBier. Pictures of two glass bottles with angular shapes mimicking the upcoming Cybertruck appeared on the screen behind him as he spoke.
The company last year introduced Tesla Tequila, which it sold in lightning-shaped bottles for $250 each.