It's clean, it's environmentally kind and it's utterly indistinguishable from ordinary car paint.
But sometimes a technological innovation just makes you blink.
BMW and the global coatings supplier BASF are partnering to create vehicle paints out of bio-waste from sewage treatment plants.
The organic material replaces traditional petroleum-based building blocks, such as naphtha.
The solution will be used at BMW's factories in Leipzig, Germany, and Rosslyn, South Africa.
The companies claim the resulting corrosion protection and matte paint process lowers CO2 emissions by 40 percent.