Bentley believes it has found a way to break free of the traditional assembly line in which one car follows the other.
The UK ultraluxury brand is planning a line that adjusts to the wide variety of specifications it offers.
"It's revolutionary, really," Bentley CEO Adrian Hallmark told Automotive News Europe.
He believes the solution being prepared by the Volkswagen Group subsidiary taps into the long-promised digital revolution in automotive manufacturing.
"People talked a lot about Industry 4.0 but they never knew what it meant, so talk subsided," he said. "But digital replacing mechanical can transform the way we do things."
Bentley's plan is to place each car, starting with its new EV coming in 2025, on automated guided vehicles (AGVs). That way Bentley can vary the time each car spends at an assembly station.
Right now, that so-called "takt time" is fixed for each car, meaning a lack of flexibility particularly on the second of two lines at Bentley's factory in Crewe, England, used to build the Continental GT and Flying Spur.