American Honda Motor expects to increase its sales volume roughly 25 percent this year over its disappointing 2022 performance, which resulted in under 1 million vehicle sales in the U.S. market and a last place finish among the top U.S. manufacturers.
Honda brand projects it will close 2023 around 1.1 or 1.2 million sales, and Acura is targeting 160,000 units, said Mamadou Diallo, vice president of auto sales for American Honda, during a media briefing earlier this week.
Diallo, who will step into the expanded role of American Honda senior vice president of auto sales when Executive Vice President of national operations Dave Gardner retires at the end of March, called the year just ended “frustrating” and said consecutive challenges prevented production of consistent supply.
The automaker struggled with parts supply issues, Diallo said, which hit both brands’ highest volume cars and trucks.
Those challenges foiled both Honda and Acura’s opportunity to capitalize on several significant introductions of core models, including the Honda CR-V, HR-V and Pilot crossovers as well as the resurrected Acura Integra sport sedan.