TO THE EDITOR:
I found Larry P. Vellequette's "VW's 'heart of the market' BEV pricing strategy aims for wrong organ" (autonews.com, Oct. 15) overly emotional and trite. Demanding that Volkswagen show contrition by producing electric vehicles to sell at a loss to atone for its past felonious behavior is ridiculous to read in a serious business publication. This would be in addition to the penalties imposed by the various courts in multiple countries exceeding $30 billion. Let's not try to pretend a corporation can be held to the same emotional standards as a person.
Paying penalties and fixing vehicles with a cost of over $30 billion is a large blow to VW. The impact on Volkswagen's people, suppliers and communities where they have facilities is more significant than Vellequette acknowledges. The penalties were rightly imposed on the company for its misdeeds, and the courts have deemed this penalty sufficient. Now, VW has to move forward to earn the money to pay the penalties and save the livelihoods of over 650,000 employees globally, and the value of the shareholders who invested in the company.
In the U.S., once a person pays their fine or serves their time for a crime, they are considered to have paid their debt to society, and they are allowed to move forward with their life. Let's let VW do the same.
PAUL LEMLEY, Executive vice president, BC Construction Group, Brighton, Mich. BC Construction Group builds facilities for automotive suppliers.