TO THE EDITOR:
Tom Doll's tenure as leader of Subaru of America was nothing short of transformational ("Subaru exec shuffle: New CEO pledges electrification flexibility; Doll to step down as U.S. chief," autonews.com, March 3). It is a feat most likely never to be repeated at any car company.
Under his leadership, the Subaru brand has not only become one of the strongest in automotive, but also in the nation. Subaru has a tremendous sense of what it is and what it isn't.
When we became a Subaru retailer in 2007, people continually asked, "Why do I need all-wheel drive in Southern California?" Frankly, we didn't have a good answer. Our sales numbers reflected that. Subaru then successfully tied its symmetrical awd to its outstanding safety ratings, and sales climbed.