TO THE EDITOR:
Richard Truett's otherwise exemplary "Range Rover at 50" (June 1) understated the marketing brilliance behind the brand's strong U.S. launch in 1987. A colleague at another publication went up to the brand's executives after a Detroit press conference detailing its launch plans, explained that her father sold saddles and other equestrian equipment, and asked if they realized they were launching in the exact same markets where her father sold goods for fox hunters. "Do we realize?" came the scoffing reply. "Of course we know we're selling to the horsy set."
JIM TREECE, Detroit,The writer is a retired journalist who worked for Automotive News from 1995 to 2018.
