TO THE EDITOR:
Describing the situation dealerships face as confusing is certainly accurate ("Dealer confusion grows as more states issue stay-at-home orders," autonews.com, March 23). The auto industry has faced its fair share of challenges, but this is different than anything we've ever experienced.
Evolving directives from state and federal bureaus, coupled with dipping sales forecasts, have many automotive leaders unsure of the future. However, there is one certainty for dealerships to be reminded of: their service drives.
Classified as an essential industry on March 19 by the U.S. Department of Homeland Security and the Cybersecurity and Infrastructure Security Agency, the value of automotive repair and maintenance facilities is indisputable. Dealerships already know this, and they are presented with the unique opportunity to demonstrate that value to their communities as well.
As dealership leaders determine their next steps amid the uncertainty surrounding sales, I encourage them to seize that opportunity. Support your customers with the best possible experience in your service drive. Show your community why they should continue to opt for their neighborhood brick-and-mortar dealer vs. online retailers.
Continue proving why your dealership needs to remain a fixture in your community.
As written in last week's letter to President Donald Trump from the leaders of automotive trade associations, "Most dealerships are family-owned, small businesses that have a vested interest in the welfare of their communities and the families of their customers and employees."
Let's show them exactly what that means.
ANDREW RAINS, Chief commercial officer, AutomotiveMastermind, New York City, AutomotiveMastermind, part of IHS Markit, provides predictive analytics and marketing automation for the auto industry.