TO THE EDITOR:
Regarding "Lincoln is winning the battle against Cadillac," Richard Truett, autonews.com, Jan. 13: While we own three Cadillacs currently, we previously owned three Lincolns. My wife and I met while we worked at Ford, so we like to buy American when we can.
On our Christmas visit to my family, I was excited to have a new Lincoln Continental as our rental. First impressions, apart from the push-button shifter and annoying push-button door handles, were positive. But as we poked and prodded the materials and controls over the next week, we were less impressed. The metal-looking knobs on the HVAC and radio controls were plastic and felt insubstantial, and as someone who has logged many hours in various Tauruses from Hertz, I found the dash looked and felt similar. The Continental didn't feel that luxurious, suffering the same interior quality shortcomings as my CT6 but not driving nearly as well.
While Internet pundits have been crowing about the Aviator and how Lincoln has turned around, I think Cadillac and Lincoln suffer from meddling by the finance staffs. The only way they will build the brands back to relevance is by providing more quality and design than their competition. What they spend on the product will come back as higher lease residuals, growing sales and reduced incentive spending. I would love to see both producing stunning cars with breathtaking interiors. To start, bring in the design staff from Audi or Volvo to make Cadillac interiors something passengers "ooh and aah" over.
J. SHERIDAN, Lucas, Texas