TO THE EDITOR:
Having entered into my 47th year in the automobile business and as a General Motors enthusiast, I cannot help but wonder if GM is again making poor choices with future product plans ("Gasoline vehicles get updates to fund EV push," July 27). Remembering the days of gasoline shortages and how GM had to scramble to add fuel-efficient vehicles to its lineup by introducing the forgettable J-body and X-body cars, badge-engineering at its worst, is still painful.
The damage done was long-lasting and expensive, resulting in lost reputation and market share.
The marketplace is fickle, and preferences change. Should the consumer lose SUV-itis and acquire a renewed interest in sedans, GM will again be forced to play catch-up to the Asian manufacturers.
The leadership at GM is rated among the best, but the success of GM was built on the Sloan principle: a vehicle for every purse and purpose, with design and feature choices that appealed to a wide range of consumers. Combined with brand loyalty and iconic models that were the envy of the business world, GM was indeed the leader!
As in all disciplines, our business practices and priorities change to meet the demands, regulations and requirements of the generations we are serving. Likewise, the basics of success in any pursuit should not be completely abandoned.
I hope I am wrong, but it seems some hard lessons from the past are being ignored.
MARK PORCARO, Automotive instructor, Northampton Community College, Bethlehem, Pa.