TO THE EDITOR:
In "Tension builds" (Jan. 28), retailers questioned whether brand-driven renovations and/or dealership improvements are worth the investment. While some retailers believe that their manufacturers impose unrealistic building parameters that appear pointless, I strongly disagree.
In New England, the majority of Subaru retailers have recently completed the latest brand image program and expanded their facilities. This has resulted in significant improvements in both vehicle sales and service. The 12 most recent Subaru stores to complete projects in New England are averaging a 24 percent increase in sales and a 12 percent increase in service repair orders.
Retailers who do not invest in their facilities do a disservice to their business and their customers. With Subaru achieving a 9.05 percent market penetration in New England for 2018 and a significant growth in units in operation, these investments will continue to translate to stronger profits.
ERNIE BOCH JR. CEO, Subaru of New England, Norwood, Mass. Subaru of New England is a distributor of vehicles and parts.