TO THE EDITOR:
I absolutely loved this statement from Dave Versical’s “Crack online retail code — now” (May 4):
“Too bad many automakers spent much of the past decade pushing dealers to invest in the look of their dealerships, which are becoming less and less relevant. Imagine where they’d be now if that collective effort had been spent building digital infrastructure instead.”
I could not agree more. We have been working with online digital retailing for over three years, and it has paid off tremendously for us now. These challenging times should, hopefully, be the trigger for some much-needed change with our OEMs’ priorities. We need to work together and focus on what our consumers want, not another expensive upgrade of our showrooms. The most successful companies today are those that excel at consumer facing (Apple, Disney, Zappos, Amazon). Let’s follow that example.
KEVIN FRYE, Head coach of marketing, Jeff Wyler Automotive Family, Milford, Ohio