TO THE EDITOR:
Many marketing missteps contributed to Cadillac's drop in sales. Not the least of which was pulling out of many U.S. auto shows ("Cadillac: 'We've got one chance,' " Jan. 21).
The Cadillac brand will find it difficult, if not impossible, to be a BMW, Mercedes-Benz or Audi. Trying to emulate ultraluxury but delivering less is silly. The marketing fell short, too. I never understood why Cadillac stopped exhibiting at many U.S. auto shows. Knowing the power of auto shows, large and small, I believe ignoring auto shows hurts car sales, perhaps even more than that over-stylized, NYC-centric Cadillac advertising campaign.
Find the right audience and affordable price point and bring Cadillac back to auto shows, too. How can anyone expect to sell cars if the marketing mantra is "out of sight and out of mind"?
CANDIDA ROMANELLI, Principal, Romanelli Event Services, Dallas, The writer was the show director of the New York International Auto Show for 20 years and is now an auto show consultant.